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Bank Central Asia crowned Marketer of the Year at #MEA Indonesia 2023

Bank Central Asia crowned Marketer of the Year at #MEA Indonesia 2023

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Bank Central Asia (BCA) secured six gold, three silver and four bronze awards and was duly crowned the “Marketer of the Year” at Indonesia’s 2nd edition of the Marketing Excellence Awards.

The Indonesian bank amazed the audience with their innovative marketing campaigns of #TolakDenganAnggun: "Rejecting Fraud Elegantly", BCA Expoversary 2022, "blu #AgusBM - Agus wants it all!"," KPR Rumah Anti Drama A “No drama” New Home", and "Seeing Doubles with BCA #DiskonDiskonMeriahMeriah". Their stellar entries garnered them wins in categories such as Excellence in Brand Strategy, Excellence in Anniversary Marketing, and Excellence in Integrated Marketing.

In second place was Danone with six gold, three silver, and one bronze. Their notable campaigns, such as "Bebeclub", "Awal Perjalanan Hebat", "Intent Based Optimisation to Drive Exponential Business Performance", and "Personalised Engagement at Scale", dominated the categories Excellence in Omnichannel, Excellence in Personalisation Marketing, and Excellence in Performance Marketing.

Close behind was Blibli (Global Digital Niaga) with three gold, two silver, and four bronze trophies, with their campaigns "Blibli home make inspiration come true" and "From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success" that topped categories, such as Excellence in eCommerce Marketing, Excellence in Interactive Marketing / AR & VR, and Excellence in Programmatic Marketing.

Other notable wins included Lazada Indonesia, Nestlé Indonesia, Procter & Gamble, REKSO Nasional Food, Matahari, Mondelēz Indonesia, Unilever Indonesia, Kopi Kenangan, Smartfren, TCCCI – Coca Cola Indonesia, and Toyota Indonesia.

Check out the full list of winners here.

Judged solely by an independent panel of respected client-side marketers, MARKETING-INTERACTIVE’s Marketing Excellence Awards has become the premier platform for brands to showcase their marketing excellence across Indonesia. Marketing-Interactive would like to extend a huge thank you to our judges who put in the time and effort to thoroughly review and score every single entry.

Congratulations to all of our finalists and outstanding winners during such a challenging year – we look forward to seeing what you’ve got at #MarketingExcellenceAwards 2024!

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