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PRMMS returns to Loyalty & Engagement Awards 2024 as a platinum sponsor

PRMMS returns to Loyalty & Engagement Awards 2024 as a platinum sponsor

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PRMMS is returning as the platinum sponsor for MARKETING-INTERACTIVE's Loyalty & Engagement Awards 2024 for the third year in a row.

For over a decade, the Loyalty & Engagement Awards has celebrated brands that master the art of winning hearts and minds. In its 12th year, the awards continue to provide a stage for leading brands to shine, showcasing their dedication to consumer-centric practices that nurture, captivate, and retain their most valuable assets – their customers.

In today’s competitive landscape, maintaining customer loyalty has emerged as the cornerstone for consumer-facing businesses. Customer loyalty not only fosters strong connections, but also drives profitability and brand advocacy.

“The key benefits of customer loyalty to a business include increased customer retention, higher profitability and revenue generation, cost savings on retention and acquisition efforts, and enhanced brand reputation and advocacy,” said JB Ray, CEO of PRM Marketing Services.

“Customer loyalty depends heavily on quality of service, personalised experiences, consistent communication, and engagement.

“Looking ahead to 2024, six key trends are poised to reshape the landscape of loyalty and relationship marketing. These trends, including hyper-personalisation, value-driven propositions, loyalty ecosystems, integration of advanced technologies, and enhanced data privacy and security, will pave the way for compelling customer experiences and foster long-term loyalty.”

He also added that as a sole platinum sponsor: “The Loyalty & Engagement Awards is a well-respected event that recognises excellence and innovation in loyalty marketing. Its reputation within the industry is a testament to the exceptional standing it holds.

“Being the exclusive platinum sponsor highlights PRMMS’ position as an advocate and leader in loyalty marketing, gaining the trust and recognition of industry experts, further solidifying its reputation as a top-tier provider of loyalty marketing solutions in the region.”

About PRM Marketing Services (PRMMS)

PRM Marketing Services (PRMMS) brings more than 20 years of industry experience to design, deploy and manage PRM/CRM programmes in Asia Pacific and globally. We have been providing B2B, and B2C incentives and rewards solutions to Fortune 1000 companies and various other enterprises across a diverse portfolio which includes the automotive, agriculture, FMCG, manufacturing, oil and lubricants, retail and technology sectors.

With a complete suite of B2B2C loyalty, incentives, and rewards management services, we combine the best in ideas, engagement strategies, and value propositions to build long-term and sustainable relationships for your customers. Through a wide range of PRM and CRM solutions, and technologies, we help brands build stronger channel partners and customer relationships.

About Loyalty & Engagement Awards 2024

The Loyalty & Engagement Awards is the premier platform to truly outshine the competition and come out on top as the elite choice in your field. Forty-eight categories are open for entry which cover broad vertical engagement bases and loyalty schemes.

Entries deadline: 8 March 2024

Finalists announced: April 2024

Gala dinner: 14 June 2024

For more information: Visit

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